Customer Segmentation
Our customers are always at the center of our business. Customers are always known as who bought or ordered something. However, it should not be forgotten that stores or service points have many visitors. Only some of those who visit these stores or service points become customers by making the purchase. Each of your customers' personal tendencies and experiences are different. This is the most important factor that directly affects the purchase or order of the product or service you offer by customers. While some customers complete their shopping by making use of the comments, others do not even look at the comments. Some customers like the color red, and while shopping for red-colored products, some do not even bother with the color details.
We should not forget that most of the customers nowadays do a lot of research before completing their shopping. While there may be opportunities that this situation brings, there are also some difficulties that it will bring to grow your business.
Imagine being able to analyze your visitors. The data you analyze can tell you a lot. For example, one visitor turns to red products every time he visits, and another to products containing blue. A visitor visits your site every day at 15:00. Another visitor checks the stock status by looking at the same product every two days.
Look! We have already started to know people who will be potential customers at the very beginning of the data... Now, let's imagine that we do the same by examining your existing customers. In this case; we see that some of our customers shop regularly every month. Some of them shopped once and did not visit again, some visitors actually came to the steps of completing their shopping as a member, but did not finish the shopping, and some of them constantly looked at products with similar features...
Well, after collecting this visitor and customer data, if there was an opportunity to offer them specific suggestions, wouldn't you like to evaluate it? Customer analysis, which is one of the most important areas of digital analytics, is an aid that allows you to get many ideas about your customers and visitors and to make the most of your customers.
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